"Tweaks, not sermons"

Another example of assisting individuals to make a better choice...

Tweaks, not sermons, may be the most effective tools in promoting environmentalism. "It's hard to change people's attitudes," says Sean Duffy, an assistant professor of psychology at Rutgers University-Camden. "But we can design our environment to make us better environmentalists."

"A six-inch opening in the lid of an identical can increased the volume of recycled bottles and cans 34 percent, and with less trash mixed in, Duffy found in the month-long study of 30 receptacles in Rutgers-Camden's Armitage Hall."

Link: Practical steps are best for helping the environment | Philadelphia Inquirer | 12/08/2008.